Projects We Love - Bolon.

Projects We Love is the Swedish flooring company Bolon’s annual magazine. It’s a custom publishing project for which I do the art direction, design and content together with Tack Studio, who is writing, and is my creative partner together with the Bolon marketing team.

Our goal is to bring out the design credentials that lie behind Bolon’s innovating brand and package it in an editorial way. It’s an inspirational product targeting the designers, partners, sales, architects and anyone else that wants to be inspired. It’s important for us to communicate the brand vision not only by showing the products, but also by telling Bolons story in a tailor-made and passionate way.

The design and typography are two of the key ingredients that define the magazines look but what's also important is to make the magazine visually interesting and bring about strong visual ideas through to implemenation which I do together with teams of stylists, photographers and other creatives. For the 2017 issue I was also assigned to create a new logotype for the magazine.

We work across the boarders, the Bolon team is situated in Ulricehamn, Tack Studio in London and me in Stockholm.
As always, team work is key, and I think I can speak for everyone... this is for sure a project we love.

Below are photos from the magazine shot by Marcus Lawett, Tobias Regell (portrait of Jean Nouvel) and Super Studio. The fourth image is from the story Material Toolbox, created by Bolon designer Petra Lundblad, styled by Tina Hellberg and idea by me, the images are also concept images for Bolon's new rug collection 2017.

New work for H&M Home.

I love my job as a consultant art director, it doesn’t really matter if I work for smaller or bigger companies, I always love what I do but I must admit that this job was really creative and fun. I was assigned to do the Season Material for Spring 2017 that will be in stores for approximately 18 weeks worldwide this spring. We also did catalogue images and online material. My job as an art director is to come up with the idea, set the mood, style, framing, choose the location, select and suggest the team that can create commercial, inspiring and intriguing images according to the brief in the best possible way – together with me and the client, in this case H&M Home. My responsiblity is to see that everything in the brief (the idea, the images and the story) is covered, that the job is top notch and stringent, and without a good team that is not possible, of course. The brief was to enhance elegance and a tone-in-tone look to the spring products in a modern way.

This time around the perfect team was stylist Lotta Agaton and photographer Pia Ulin, with great production by The Lab. We had the luck to be able to shoot at a fab location in Copenhagen that gave the story a suitable light and feel.

Mini launch of two brand new graphic prints.

Full Moon Doodle_Grey + Beige
The mini launch is simply two graphic prints in size 30x40 cm printed on sustainable Swedish paper. The name caputers what they are; night time doodling that I tend to do when I need to get an outlet for my creativity, free from briefs and other rules.

I felt it was time for a new color scheme, this time the hues are lighter and since my favorite colors of the moment are all shades of beige and all shades of white (preferably vanilla white)  I created two different colored ”doodles” in beige/nude and gray/black/brown.

The prints are framed in a small box without passe-partout, the paper of the print is glued to the white cardboard and the glass is
a reflection free glass that takes away the mirroring from external items (in the images the framing is glass free).

The images below is a teamwork between me and AnnaLeena Leino (who photographed) in her studio gallery at Ekerö.
Some of the props are borrowed at Vitra/Artek, and some are personal favorites.

You can find the prints in the web shop, they are made in a small limited edition of 20, signed and numbered,
printed on a 300 gsm sustainable high quality cream white art paper.